The Times website has launched a new multimedia portal including videos, movie trailers, photographs and podcasts.
Explore the new multimedia portal
The two new sections, Photos and Trailers, complement the website’s established video and audio (podcast) sections.
Together with a fresh new look and enhanced user-friendly features, the portal represents the most complete and cutting-edge multimedia offering of SA’s leading news sites.
Colin Daniels, online publisher of The Times, says that one of the reasons for developing the portal was the growing popularity of the site’s multimedia content.
“Traffic to the video and podcasts sections has already grown by 147% this year,” says Daniels.
“We felt that by fully integrating our content offering and creating a slick, visual interface, we could really leverage this growth and create a truly comprehensive multimedia experience for our users.”
The Photos section showcases the collective work of the Sunday Times and Times photographers. Readers can view the latest photo essays with written or audio commentary. An added plus is that unlike most other multimedia content, the Photos section is much lighter on bandwidth and for this reason should appeal to a South African audience.
The Nu Metro sponsored Trailers section has been introduced due to increasing reader demand to view the latest and upcoming movie trailers.
In keeping with the interactive nature of The Times, readers are able to comment, rate and share everything on the portal.
Filed under: Audio, Innovation, Streaming Video, Tech & Tips, Videography
